Hello, I am Preston
The Behavioral Marketer
Bridging the gap between human behavior and digital revenue
through data-driven campaigns and technical execution.
My Marketing Philosophy
Foundation (Psychology)
My background in Psychology is my marketing advantage. I research, hypothesize, and come up with campaigns centered around the
consumer’s psychology.
Method (Data)
I don’t guess. I test various concepts
and numerous creatives for my advertisement campaigns,
and then dive deep into
analytics to validate
every hypothesis.
Goal (Revenue)
Clicks are vanity.
Revenue is sanity.
I optimize websites, paid campaigns
and social media strategies for metrics that achieves the main business goals.
Eirune (Live eCommerce Website)
Creative Strategy • Market Research • Media Buying (Meta Ads)
Home Decor Niche eCommerce store serving those who value, quality, comfort and a quieter pace of life. 500USD in revenue through paid ads on the Meta Ecosystem.
Delta State Labs
Shopify Store Building • Copywriting
Leveraged cognitive framing (rebranding blue light as “Visual Caffeine” and “Us vs. Them” comparison tables to reduce purchase friction. Built on Shopify with a focus on high-intent landing page structure.
Somayo Sleep
Landing Page CRO • Email Marketing
eCommerce project focused on End-to-end brand building, from identifying the orthopedic niche to implementing conversion-focused email sequences and value-added digital incentives.
Climate Uplink
Content Strategy • UI/UX Design
Focused on breaking down global issues into digestible ‘Pillars’ (Learn, Act, Innovate). Utilized nature-based color psychology to build trust and reduce eco-anxiety. Built on WordPress (Astra/Elementor).